{"id":6905,"date":"2024-03-22T10:48:53","date_gmt":"2024-03-22T02:48:53","guid":{"rendered":"https:\/\/help.fliphtml5.com\/?post_type=docs&p=6905"},"modified":"2024-03-25T09:48:02","modified_gmt":"2024-03-25T01:48:02","password":"","slug":"gtm-integration-on-fliphtm5","status":"publish","type":"docs","link":"https:\/\/cms.flippagemaker.com\/ru\/docs\/gtm-integration-on-fliphtm5\/","title":{"rendered":"\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f GTM \u043d\u0430 FlipHTM5"},"content":{"rendered":"

Google Tag Manager (GTM) \u2014 \u044d\u0442\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c\u044b\u0439 Google, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u0430\u043c\u0438 \u0438\u043b\u0438 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u043a\u043e\u0434\u0430 \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0431\u0435\u0437 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u0434\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043b\u0435\u0433\u043a\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438 \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0434\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043a\u043e\u0434\u044b \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435.<\/p>\n\n\n\n

\u258e\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435: <\/strong> \u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u043e\u043c \u0442\u0435\u0433\u043e\u0432 Google \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u0432 \u043f\u043b\u0430\u043d\u0430\u0445 Pro \u0438 \u0432\u044b\u0448\u0435 \u043d\u0430 FlipHTML5.<\/p>\n\n\n\n

1. \u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0444\u043b\u0438\u043f\u0431\u0443\u043a \u043a GTM<\/h2>\n\n\n\n

1.1 \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0443\u0447\u0435\u0442\u043d\u0443\u044e \u0437\u0430\u043f\u0438\u0441\u044c \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 GTM.<\/h3>\n\n\n\n

\u0430. \u0415\u0441\u043b\u0438 \u0432\u044b \u0435\u0449\u0435 \u043d\u0435 \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0443\u0447\u0435\u0442\u043d\u0443\u044e \u0437\u0430\u043f\u0438\u0441\u044c GTM.<\/h4>\n\n\n\n

1). \u0412\u043e\u0439\u0434\u0438\u0442\u0435 \u0432 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google.<\/h5>\n\n\n\n

\u041f\u043e\u0441\u0435\u0449\u0430\u0442\u044c tagmanager.google.com<\/a>\u0438 \u0432\u043e\u0439\u0434\u0438\u0442\u0435 \u0432 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0441\u0432\u043e\u0439 \u0430\u0434\u0440\u0435\u0441 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b\/\u0442\u0435\u043b\u0435\u0444\u043e\u043d.<\/p>\n\n\n\n

\"\u0432\u043e\u0439\u0434\u0438\u0442\u0435<\/figure>\n\n\n\n
2). \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0443\u0447\u0435\u0442\u043d\u0443\u044e \u0437\u0430\u043f\u0438\u0441\u044c \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440<\/h5>\n\n\n\n

\u041f\u043e\u0441\u043b\u0435 \u0432\u0445\u043e\u0434\u0430 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u0417\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f]<\/strong>.<\/p>\n\n\n\n

\"\u043d\u0430\u0436\u043c\u0438\u0442\u0435-\u0441\u043e\u0437\u0434\u0430\u0442\u044c-\u0430\u043a\u043a\u0430\u0443\u043d\u0442\"<\/figure>\n\n\n\n

\u0412\u0432\u0435\u0434\u0438\u0442\u0435 \u0432\u0430\u0448 [\u0418\u043c\u044f \u0443\u0447\u0435\u0442\u043d\u043e\u0439 \u0437\u0430\u043f\u0438\u0441\u0438]<\/strong> -> \u0432\u0432\u0435\u0434\u0438\u0442\u0435 [\u0418\u043c\u044f \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430]<\/strong> -> \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u043a\u0430\u043a [\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442]<\/strong> -> \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c]<\/strong><\/p>\n\n\n\n

\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c<\/figure>\n\n\n\n

\u0412\u044b\u0431\u0438\u0440\u0430\u0442\u044c [\u042f \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e \u0423\u0441\u043b\u043e\u0432\u0438\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438 GDPR]<\/strong> -> [\u0414\u0430]<\/strong><\/p>\n\n\n\n

\"\u0441\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435<\/figure>\n\n\n\n

\u0431. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0443\u0436\u0435 \u0435\u0441\u0442\u044c \u0443\u0447\u0435\u0442\u043d\u0430\u044f \u0437\u0430\u043f\u0438\u0441\u044c \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google.<\/h4>\n\n\n\n

GTM \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u043e\u0432 GTM \u0432 \u043e\u0434\u043d\u043e\u0439 \u0443\u0447\u0435\u0442\u043d\u043e\u0439 \u0437\u0430\u043f\u0438\u0441\u0438 GTM. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0444\u043b\u0438\u043f\u0431\u0443\u043a\u0430.
\u041f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u0432\u0430\u0448\u0435\u0439 \u0421\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432<\/a> -> \u0449\u0435\u043b\u043a\u043d\u0438\u0442\u0435 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u043c\u043d\u043e\u0433\u043e\u0442\u043e\u0447\u0438\u0435 \u22ee -> \u0449\u0435\u043b\u043a\u043d\u0438\u0442\u0435 [\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440]<\/strong><\/p>\n\n\n\n

\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c-\u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440-1\"<\/figure>\n\n\n\n

\u041d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0432\u0432\u0435\u0434\u0438\u0442\u0435 [\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430]<\/strong> -> \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u043a\u0430\u043a [\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442]<\/strong> -> \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c]<\/strong><\/p>\n\n\n\n

\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c-\u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440-2\"<\/figure>\n\n\n\n

1.2 \u0421\u043a\u043e\u043f\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430<\/h3>\n\n\n\n
\"\u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c-\u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440-\u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430\"<\/figure>\n\n\n\n

1.3 \u0412\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430<\/h3>\n\n\n\n

\u041f\u043e\u0441\u043b\u0435 \u0432\u0445\u043e\u0434\u0430 \u0432 \u0441\u0432\u043e\u044e \u0443\u0447\u0435\u0442\u043d\u0443\u044e \u0437\u0430\u043f\u0438\u0441\u044c FlipHTML5 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043a\u043d\u0438\u0433\u0443 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u00ab\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438\u00bb \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c]<\/strong> \u0432\u043e\u0439\u0442\u0438 \u0432 \u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441<\/a>.<\/p>\n\n\n\n

\"\u043f\u0435\u0440\u0435\u0439\u0442\u0438<\/figure>\n\n\n\n

\u0412 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 [\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c]<\/strong> -> [\u0414\u0438\u0437\u0430\u0439\u043d]<\/strong> -> [\u0411\u0430\u0437\u043e\u0432\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438]<\/strong> -> [\u041e\u0431\u0449\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438]<\/strong> -> \u0432\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 GTM<\/p>\n\n\n\n

\"\u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c-GTM-ID\"<\/figure>\n\n\n\n

1.4 \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043b\u0438 \u044d\u0442\u043e<\/h3>\n\n\n\n

\u0421\u043a\u043e\u043f\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0441\u044b\u043b\u043a\u0443 \u043d\u0430 \u0444\u043b\u0438\u043f\u0431\u0443\u043a \u0438 \u0432\u0435\u0440\u043d\u0438\u0442\u0435\u0441\u044c \u0432 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 GTM. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440]<\/strong> \u0432 \u043f\u0440\u0430\u0432\u043e\u043c \u0432\u0435\u0440\u0445\u043d\u0435\u043c \u0443\u0433\u043b\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0432\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u0441\u044b\u043b\u043a\u0443 \u043d\u0430 \u0441\u0432\u043e\u0439 \u0444\u043b\u0438\u043f\u0431\u0443\u043a \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435 \u0434\u0438\u0430\u043b\u043e\u0433\u043e\u0432\u043e\u0435 \u043e\u043a\u043d\u043e, \u0430 \u0437\u0430\u0442\u0435\u043c \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u0421\u043e\u0435\u0434\u0438\u043d\u044f\u0442\u044c]<\/strong>.<\/p>\n\n\n\n

\"\u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435,<\/figure>\n\n\n\n
\"\u043f\u0440\u043e\u0432\u0435\u0440\u044c,<\/figure>\n\n\n\n

\u0430. \u0423\u0441\u043f\u0435\u0448\u043d\u043e\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h4>\n\n\n\n

\u041f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u0434\u0438\u0430\u043b\u043e\u0433\u043e\u0432\u043e\u0435 \u043e\u043a\u043d\u043e \u0441 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u043c \u00ab\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043e!\u00bb \u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c]<\/strong>. \u0412\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435 \u0441\u0441\u044b\u043b\u043a\u0443 \u043d\u0430 \u043a\u043d\u0438\u0433\u0443 \u043d\u0430 \u043b\u0435\u0432\u043e\u0439 \u0431\u043e\u043a\u043e\u0432\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0432\u0430\u043c\u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u043c\u0438 (\u0435\u0441\u043b\u0438 \u0442\u0430\u043a\u043e\u0432\u044b\u0435 \u0438\u043c\u0435\u044e\u0442\u0441\u044f), \u0447\u0442\u043e \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 GTM \u0431\u044b\u043b \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d \u043d\u0430 \u0432\u0430\u0448\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435.<\/p>\n\n\n\n

\"\u0443\u0441\u043f\u0435\u0448\u043d\u043e<\/figure>\n\n\n\n
\"\u0443\u0441\u043f\u0435\u0448\u043d\u043e<\/figure>\n\n\n\n

\u0431. \u041d\u0435 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c\u0441\u044f<\/h4>\n\n\n\n

\u0415\u0441\u043b\u0438 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 \u043d\u0435 \u0431\u044b\u043b \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d \u0432 \u0444\u043b\u0438\u043f\u0431\u0443\u043a, \u043d\u0430 \u043b\u0435\u0432\u043e\u0439 \u0431\u043e\u043a\u043e\u0432\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e, \u0447\u0442\u043e \u0432\u0430\u0448\u0430 \u0441\u0441\u044b\u043b\u043a\u0430 \u043f\u0435\u0440\u0435\u0447\u0435\u0440\u043a\u043d\u0443\u0442\u0430.<\/p>\n\n\n\n

\"\u0431\u0435\u0437\u043e\u0442\u043a\u0430\u0437\u043d\u043e\u0435<\/figure>\n\n\n\n

2. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0439\u0442\u0435 \u0442\u0435\u0433\u0438<\/h2>\n\n\n\n

\u041f\u043e\u0441\u043b\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u0444\u043b\u0438\u043f\u0431\u0443\u043a\u0430 \u043a \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0443 GTM \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u0433\u0438, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u0434\u0430\u0442\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0439, \u0438\u043d\u0438\u0446\u0438\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439.<\/p>\n\n\n\n

2.1 \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433<\/h3>\n\n\n\n

\u0412 \u0432\u0430\u0448\u0435\u0439 [\u0420\u0430\u0431\u043e\u0447\u0430\u044f \u0441\u0440\u0435\u0434\u0430]<\/strong>, \u041e\u0442\u043a\u0440\u043e\u0439 [\u0422\u0435\u0433\u0438]<\/strong> \u043c\u0435\u043d\u044e \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041d\u043e\u0432\u044b\u0439]<\/strong> \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0442\u0435\u0433.<\/p>\n\n\n\n

\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c-\u043d\u043e\u0432\u044b\u0439-\u0442\u0435\u0433-1\"<\/figure>\n\n\n\n

\u0430. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u0438\u043f \u0442\u0435\u0433\u0430<\/h4>\n\n\n\n

\u041d\u0430\u0437\u043e\u0432\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u0442\u0435\u0433 \u0432 \u043e\u043a\u043d\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u043f\u0440\u0430\u0432\u0430 \u043f\u0435\u0440\u0432\u044b\u043c. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 [\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430]<\/strong> \u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u0438\u043f \u0442\u0435\u0433\u0430 \u0432 \u0441\u043f\u0438\u0441\u043a\u0435.<\/p>\n\n\n\n

\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0442\u0435\u0433\u043e\u0432 \u043e\u0442 Google \u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0432\u0430\u0448\u0438\u043c\u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438. \u0415\u0441\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432 \u0442\u0435\u0433\u043e\u0432, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0432\u0430\u0448\u0438\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c, \u043d\u0435\u0442, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0442\u0435\u0433\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 HTML-\u0442\u0435\u0433 \u0438\u043b\u0438 \u0442\u0435\u0433 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n

\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c-\u043d\u043e\u0432\u044b\u0439-\u0442\u0435\u0433-2\"<\/figure>\n\n\n\n

\u0431. \u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440<\/h4>\n\n\n\n

1). \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u044f\u043c\u043e \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0442\u0435\u0433\u0430<\/h5>\n\n\n\n

\u041d\u0430\u0436\u043c\u0438\u0442\u0435 [\u0421\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u0435]<\/strong> \u043a\u043e\u0440\u043e\u0431\u043a\u0430 -> [+]<\/strong> \u043f\u043e\u0434\u043f\u0438\u0448\u0438\u0442\u0435 -> \u043d\u0430\u0437\u043e\u0432\u0438\u0442\u0435 \u044d\u0442\u043e\u0442 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 -> \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430]<\/strong> \u043f\u043e\u043b\u0435 -> \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u0438\u043f \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 -> \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f -> \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u0421\u043e\u0445\u0440\u0430\u043d\u044f\u0442\u044c]<\/strong>.
\u041f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043e\u0431\u043e\u0438\u0445 [\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430]<\/strong> \u0438 [\u0421\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u0435]<\/strong>, \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u0421\u043e\u0445\u0440\u0430\u043d\u044f\u0442\u044c]<\/strong>. \u0422\u0435\u043f\u0435\u0440\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u0442\u0435\u0433.<\/p>\n\n\n\n

\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c<\/figure>\n\n\n\n
2). \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0432 \u0441\u0432\u043e\u0435\u043c \u0440\u0430\u0431\u043e\u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435 GTM<\/h5>\n\n\n\n

\u041e\u0442\u043a\u0440\u043e\u0439 [\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b]<\/strong> \u043c\u0435\u043d\u044e \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041d\u043e\u0432\u044b\u0439]<\/strong> \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440. \u0414\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b \u043e\u043f\u0438\u0441\u0430\u043d\u043d\u044b\u043c \u0432\u044b\u0448\u0435.<\/p>\n\n\n\n

\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c<\/figure>\n\n\n\n

\u0421\u043e\u0432\u0435\u0442: \u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0432\u043e\u0437\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 \u0444\u043b\u0438\u043f\u0431\u0443\u043a\u0435, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f: \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 [\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u0445\u0445]<\/strong> -> [URL-\u0430\u0434\u0440\u0435\u0441 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b]<\/strong> -> [\u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442\/\u0440\u0430\u0432\u043d\u043e]<\/strong> -> \u0432\u0432\u0435\u0434\u0438\u0442\u0435 URL \u0432\u0430\u0448\u0435\u0439 \u043a\u043d\u0438\u0433\u0438. (\u0412\u044b\u0431\u043e\u0440 \u0442\u0438\u043f\u0430 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439.)
\u041d\u0430 \u0441\u043d\u0438\u043c\u043a\u0435 \u044d\u043a\u0440\u0430\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u0432\u044b\u0431\u043e\u0440\u0430 \u00ab\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b\u00bb \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0442\u0438\u043f\u0430 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430.<\/p>\n\n\n\n

\"\u0441\u043e\u0437\u0434\u0430\u0442\u044c-\u0442\u0440\u0438\u0433\u0433\u0435\u0440-1\"<\/figure>\n\n\n\n

3. \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0442\u0435\u0433 \u0432\u0435\u0434\u0435\u0442 \u0441\u0435\u0431\u044f \u0442\u0430\u043a, \u043a\u0430\u043a \u0437\u0430\u0434\u0443\u043c\u0430\u043d\u043e.<\/h2>\n\n\n\n

\u041d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440]<\/strong> -> \u0432\u0432\u0435\u0434\u0438\u0442\u0435 URL-\u0430\u0434\u0440\u0435\u0441, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u043b\u0438 \u043a \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0443 -> \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u0421\u043e\u0435\u0434\u0438\u043d\u044f\u0442\u044c]<\/strong>.<\/p>\n\n\n\n

\"\u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c-\u0442\u0435\u0433-1\"<\/figure>\n\n\n\n
\"\u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c-\u0442\u0435\u0433-2\"<\/figure>\n\n\n\n

\u041d\u0430 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u044b \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0438 \u043d\u0435 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0442\u0435\u0433\u0438.<\/p>\n\n\n\n

\"\u044d\u0444\u0444\u0435\u043a\u0442<\/figure>\n\n\n\n

\u0415\u0441\u043b\u0438 \u0432\u0430\u0448 \u0442\u0435\u0433 \u043d\u0435 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0443 \u0432\u0430\u0448\u0435\u0433\u043e \u0442\u0435\u0433\u0430, \u043d\u0430 \u043b\u0435\u0432\u043e\u0439 \u0431\u043e\u043a\u043e\u0432\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438, \u0440\u0430\u0437\u0432\u0435\u0440\u043d\u0438\u0442\u0435 [\u0422\u0435\u0433\u0438 \u043d\u0435 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u043d\u044b]<\/strong>\u0438 \u043d\u0430\u0439\u0434\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u0442\u0435\u0433, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u044c \u043f\u0440\u0438\u0447\u0438\u043d\u044b \u0438 \u0443\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b.<\/p>\n\n\n\n

\"\u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c<\/figure>\n\n\n\n

4. \u041e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u0442\u0435\u0433<\/h2>\n\n\n\n

\u0423\u0431\u0435\u0434\u0438\u0432\u0448\u0438\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0438 \u0442\u0435\u0433 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0434\u043e\u043b\u0436\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043d\u0430 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u0438\u0435]<\/strong> -> \u0432\u043e\u0439\u0442\u0438 [\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0432\u0435\u0440\u0441\u0438\u0438]<\/strong> \u0438 [\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0432\u0435\u0440\u0441\u0438\u0438]<\/strong> \u043f\u0440\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 -> \u043d\u0430\u0436\u043c\u0438\u0442\u0435 [\u041f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c]<\/strong>.
\u0422\u0435\u043f\u0435\u0440\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432\u0430\u0448 \u0442\u0435\u0433 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d, \u0438 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u0435 \u0432\u0430\u043c\u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0432\u0430\u0448\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435.<\/p>\n\n\n\n

\"\u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c<\/figure>\n\n\n\n

\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0434\u0440\u0443\u0433\u0438\u0445 \u0442\u0438\u043f\u0430\u0445 \u0442\u0435\u0433\u043e\u0432 \u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c, \u0441\u043c. \u0421\u043f\u0440\u0430\u0432\u043a\u0430 \u043f\u043e \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0443 \u0442\u0435\u0433\u043e\u0432<\/a> -> \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0443 \u0442\u0435\u0433\u043e\u0432 Google<\/a>.
\u0414\u043b\u044f \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0441 Google Analytics 4 \u0438 Google Ads \u0441\u043c. https:\/\/support.google.com\/tagmanager\/topic\/6333310?hl=en&ref_topic=3002579<\/a>, https:\/\/support.google.com\/tagmanager\/topic\/6334091?hl=en&ref_topic=3002579<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google (GTM) \u2014 \u044d\u0442\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c\u044b\u0439 Google, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u0430\u043c\u0438 \u0438\u043b\u0438 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u043a\u043e\u0434\u0430 \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0431\u0435\u0437 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u0434\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043b\u0435\u0433\u043a\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438 \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0434\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043a\u043e\u0434\u044b \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435. \u258e\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435: [\u2026]<\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[80],"doc_tag":[],"class_list":["post-6905","docs","type-docs","status-publish","hentry","doc_category-design-settings"],"year_month":"2026-04","word_count":794,"total_views":"10446","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Andy","author_nicename":"andy","author_url":"https:\/\/cms.flippagemaker.com\/ru\/author\/andy\/"},"doc_category_info":[{"term_name":"Design Settings","term_url":"https:\/\/cms.flippagemaker.com\/ru\/docs-category\/design-settings\/"}],"doc_tag_info":[],"yoast_head":"\nGTM Integration on FlipHTM5 - cmsflipbook-help\u6682\u7528\u6d4b\u8bd5<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GTM Integration on FlipHTM5 - cmsflipbook-help\u6682\u7528\u6d4b\u8bd5\" \/>\n<meta property=\"og:description\" content=\"Google Tag Manager (GTM) is a versatile tool offered by Google that simplifies the process of managing tags, or snippets of code, on your website or mobile app without directly editing your site’s code. 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