{"id":6905,"date":"2024-03-22T10:48:53","date_gmt":"2024-03-22T02:48:53","guid":{"rendered":"https:\/\/help.fliphtml5.com\/?post_type=docs&p=6905"},"modified":"2024-03-25T09:48:02","modified_gmt":"2024-03-25T01:48:02","password":"","slug":"gtm-integration-on-fliphtm5","status":"publish","type":"docs","link":"https:\/\/cms.flippagemaker.com\/zh_cn\/docs\/gtm-integration-on-fliphtm5\/","title":{"rendered":"FlipHTM5 \u4e0a\u7684 GTM \u96c6\u6210"},"content":{"rendered":"

Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668 (GTM) \u662f Google \u63d0\u4f9b\u7684\u4e00\u6b3e\u591a\u529f\u80fd\u5de5\u5177\uff0c\u53ef\u7b80\u5316\u60a8\u5728\u7f51\u7ad9\u6216\u79fb\u52a8\u5e94\u7528\u4e0a\u7ba1\u7406\u6807\u7b7e\u6216\u4ee3\u7801\u7247\u6bb5\u7684\u8fc7\u7a0b\uff0c\u800c\u65e0\u9700\u76f4\u63a5\u7f16\u8f91\u7f51\u7ad9\u7684\u4ee3\u7801\u3002\u901a\u8fc7\u4f7f\u7528 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u7ba1\u7406\u548c\u90e8\u7f72\u5206\u6790\u5de5\u5177\u3001\u5e7f\u544a\u8ddf\u8e2a\u4ee3\u7801\u3001\u8425\u9500\u4ee3\u7801\u7b49\u3002<\/p>\n\n\n\n

\u258e\u7b14\u8bb0\uff1a <\/strong> FlipHTML5 \u7684 Pro \u53ca\u4ee5\u4e0a\u7248\u672c\u8ba1\u5212\u63d0\u4f9b Google Tag Manager \u96c6\u6210\u3002<\/p>\n\n\n\n

1. \u5c06\u60a8\u7684\u6d3b\u9875\u7c3f\u4e0e GTM \u8fde\u63a5\u8d77\u6765<\/h2>\n\n\n\n

1.1 \u521b\u5efaGTM\u8d26\u53f7\u548c\u5bb9\u5668\u3002<\/h3>\n\n\n\n

a. \u5982\u679c\u60a8\u5c1a\u672a\u521b\u5efa GTM \u5e10\u6237\u3002<\/h4>\n\n\n\n

1). \u767b\u5f55 Google Tag Manager<\/h5>\n\n\n\n

\u8bbf\u95ee tagmanager.google.com<\/a>\uff0c\u7136\u540e\u4f7f\u7528\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\/\u7535\u8bdd\u767b\u5f55 Google Tag Manager\u3002<\/p>\n\n\n\n

\"\u767b\u5f55\u60a8\u7684GTM<\/figure>\n\n\n\n
2). \u521b\u5efa\u8d26\u6237\u548c\u5bb9\u5668<\/h5>\n\n\n\n

\u767b\u5f55\u540e\uff0c\u70b9\u51fb [\u521b\u5efa\u8d26\u6237]<\/strong>.<\/p>\n\n\n\n

\"\u70b9\u51fb\u521b\u5efa\u5e10\u6237\"<\/figure>\n\n\n\n

\u8f93\u5165\u60a8\u7684 [\u5e10\u6237\u540d\u79f0]<\/strong> -> \u8f93\u5165 [\u5bb9\u5668\u540d\u79f0]<\/strong> -> \u9009\u62e9\u76ee\u6807\u5e73\u53f0\u4e3a [\u7f51\u7edc]<\/strong> -> \u5355\u51fb [\u521b\u9020]<\/strong><\/p>\n\n\n\n

\"\u521b\u5efa\u5e10\u6237\u548c\u5bb9\u5668\"<\/figure>\n\n\n\n

\u9009\u62e9 [\u6211\u8fd8\u63a5\u53d7 GDPR \u8981\u6c42\u7684\u6570\u636e\u5904\u7406\u6761\u6b3e]<\/strong> -> [\u662f\u7684]<\/strong><\/p>\n\n\n\n

\"\u9009\u62e9\u670d\u52a1\u6761\u6b3e\u534f\u8bae\"<\/figure>\n\n\n\n

b. \u5982\u679c\u60a8\u5df2\u7ecf\u62e5\u6709 Google Tag Manager \u5e10\u6237\u3002<\/h4>\n\n\n\n

GTM \u5141\u8bb8\u4e00\u4e2a GTM \u5e10\u6237\u4e0a\u6709\u591a\u4e2a GTM \u5bb9\u5668\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u4e13\u95e8\u4e3a\u60a8\u7684\u7ffb\u9875\u4e66\u521b\u5efa\u4e00\u4e2a\u65b0\u5bb9\u5668\u3002
\u524d\u5f80\u60a8\u7684 \u5e10\u6237\u9875\u9762<\/a> -> \u5355\u51fb\u5782\u76f4\u7701\u7565\u53f7 \u22ee -> \u5355\u51fb [\u521b\u5efa\u5bb9\u5668]<\/strong><\/p>\n\n\n\n

\"\u521b\u5efa\u5bb9\u5668-1\"<\/figure>\n\n\n\n

\u5728\u521b\u5efa\u9875\u9762\u4e2d\u8f93\u5165 [\u5bb9\u5668\u540d\u79f0]<\/strong> -> \u9009\u62e9\u76ee\u6807\u5e73\u53f0 [\u7f51\u7edc]<\/strong> -> \u5355\u51fb [\u521b\u9020]<\/strong><\/p>\n\n\n\n

\"\u521b\u5efa\u5bb9\u5668-2\"<\/figure>\n\n\n\n

1.2 \u590d\u5236\u5bb9\u5668ID<\/h3>\n\n\n\n
\"\u590d\u5236\u5bb9\u5668ID\"<\/figure>\n\n\n\n

1.3 \u7c98\u8d34\u5bb9\u5668ID<\/h3>\n\n\n\n

\u767b\u5f55 FlipHTML5 \u5e10\u6237\u540e\uff0c\u5728\u51fa\u7248\u7269\u4e2d\u9009\u62e9\u4e00\u672c\u4e66\uff0c\u7136\u540e\u5355\u51fb [\u5b9a\u5236]<\/strong> \u8fdb\u5165 \u5b9a\u5236\u5316\u754c\u9762<\/a>.<\/p>\n\n\n\n

\"\u8fdb\u5165\u5b9a\u5236\u754c\u9762\"<\/figure>\n\n\n\n

\u5728\u81ea\u5b9a\u4e49\u754c\u9762\u4e0a\uff0c\u5355\u51fb [\u5b9a\u5236]<\/strong> -> [\u8bbe\u8ba1]<\/strong> -> [\u57fa\u672c\u8bbe\u7f6e]<\/strong> -> [\u5e38\u89c4\u8bbe\u7f6e]<\/strong> -> \u7c98\u8d34 GTM \u5bb9\u5668 ID<\/p>\n\n\n\n

\"\u7c98\u8d34GTM<\/figure>\n\n\n\n

1.4 \u68c0\u67e5\u662f\u5426\u6709\u6548<\/h3>\n\n\n\n

\u590d\u5236\u7ffb\u4e66\u7684\u94fe\u63a5\u5e76\u8fd4\u56de GTM \u5bb9\u5668\u3002\u70b9\u51fb [\u9884\u89c8]<\/strong> \u5728\u9875\u9762\u53f3\u4e0a\u89d2\uff0c\u5c06\u7ffb\u4e66\u94fe\u63a5\u7c98\u8d34\u5230\u4e0b\u4e00\u4e2a\u5bf9\u8bdd\u6846\u4e2d\uff0c\u7136\u540e\u6309 [\u8fde\u63a5]<\/strong>.<\/p>\n\n\n\n

\"\u68c0\u67e5\u5b83\u662f\u5426\u6709\u6548-1\"<\/figure>\n\n\n\n
\"\u68c0\u67e5\u5b83\u662f\u5426\u6709\u6548-2\"<\/figure>\n\n\n\n

a. \u8fde\u63a5\u6210\u529f<\/h4>\n\n\n\n

\u5f53\u524d\u9875\u9762\u4f1a\u51fa\u73b0\u4e00\u4e2a\u5bf9\u8bdd\u6846\uff0c\u663e\u793a\u201c\u5df2\u8fde\u63a5\uff01\u201d\u3002\u70b9\u51fb [\u7ee7\u7eed]<\/strong>\u3002\u60a8\u5c06\u5728\u5de6\u4fa7\u8fb9\u680f\u4e2d\u770b\u5230\u4e66\u7c4d\u94fe\u63a5\uff0c\u4ee5\u53ca\u60a8\u521b\u5efa\u7684\u4e8b\u4ef6\uff08\u5982\u679c\u6709\uff09\uff0c\u8fd9\u8868\u660e GTM \u5bb9\u5668\u5df2\u5728\u60a8\u7684\u9875\u9762\u4e0a\u6210\u529f\u5b9e\u65bd\u3002<\/p>\n\n\n\n

\"\u6210\u529f\u8fde\u63a5-1\"<\/figure>\n\n\n\n
\"\u6210\u529f\u8fde\u63a5-2\"<\/figure>\n\n\n\n

b. \u8fde\u63a5\u5931\u8d25<\/h4>\n\n\n\n

\u5982\u679c\u5bb9\u5668 ID \u5c1a\u672a\u6dfb\u52a0\u5230\u7ffb\u4e66\uff0c\u5de6\u4fa7\u8fb9\u680f\u5c06\u663e\u793a\u60a8\u7684\u94fe\u63a5\u5df2\u88ab\u5212\u6389\u3002<\/p>\n\n\n\n

\"\u8fde\u63a5\u5931\u8d25\"<\/figure>\n\n\n\n

2. \u6dfb\u52a0\u5e76\u89e6\u53d1\u6807\u7b7e<\/h2>\n\n\n\n

\u5c06\u60a8\u7684\u7ffb\u4e66\u4e0e GTM \u5bb9\u5668\u8fde\u63a5\u540e\uff0c\u60a8\u53ef\u4ee5\u6dfb\u52a0\u548c\u89e6\u53d1\u6807\u7b7e\uff0c\u4ee5\u6839\u636e\u89c2\u4f17\u89e6\u53d1\u7684\u4e8b\u4ef6\u8bbe\u7f6e\u4e00\u4e9b\u64cd\u4f5c\u3002<\/p>\n\n\n\n

2.1 \u521b\u5efa\u65b0\u6807\u7b7e<\/h3>\n\n\n\n

\u5728\u4f60\u7684 [\u5de5\u4f5c\u533a]<\/strong>\uff0c \u6253\u5f00 [\u6807\u7b7e]<\/strong> \u83dc\u5355\uff0c\u7136\u540e\u70b9\u51fb [\u65b0\u7684]<\/strong> \u521b\u5efa\u6807\u7b7e\u3002<\/p>\n\n\n\n

\"\u521b\u5efa\u65b0\u6807\u7b7e-1\"<\/figure>\n\n\n\n

a. \u9009\u62e9\u6807\u7b7e\u7c7b\u578b<\/h4>\n\n\n\n

\u9996\u5148\u5728\u53f3\u4fa7\u5f39\u51fa\u7684\u7a97\u53e3\u4e2d\u547d\u540d\u60a8\u7684\u6807\u7b7e\u3002\u70b9\u51fb [\u6807\u7b7e\u914d\u7f6e]<\/strong> \u6846\u5e76\u4ece\u5217\u8868\u4e2d\u9009\u62e9\u4e00\u4e2a\u6807\u7b7e\u7c7b\u578b\u3002<\/p>\n\n\n\n

\u60a8\u53ef\u4ee5\u6839\u636e\u9700\u8981\u9009\u62e9 Google \u548c\u7b2c\u4e09\u65b9\u63d0\u4f9b\u7684\u73b0\u6210\u6807\u7b7e\u6a21\u677f\u3002\u5982\u679c\u6ca1\u6709\u9002\u5408\u60a8\u9700\u6c42\u7684\u53ef\u7528\u6807\u7b7e\u6a21\u677f\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u81ea\u5b9a\u4e49\u6807\u7b7e\uff0c\u4f8b\u5982 HTML \u6216\u56fe\u7247\u6807\u7b7e\u3002<\/p>\n\n\n\n

\"\u521b\u5efa\u65b0\u6807\u7b7e<\/figure>\n\n\n\n

b. \u521b\u5efa\u89e6\u53d1\u5668<\/h4>\n\n\n\n

1). \u5728\u6807\u7b7e\u521b\u5efa\u9875\u9762\u76f4\u63a5\u521b\u5efa<\/h5>\n\n\n\n

\u70b9\u51fb [\u89e6\u53d1]<\/strong> \u76d2\u5b50 -> [+]<\/strong> \u7b7e\u540d -> \u547d\u540d\u6b64\u89e6\u53d1\u5668 -> \u70b9\u51fb [\u89e6\u53d1\u5668\u914d\u7f6e]<\/strong> \u6846 -> \u9009\u62e9\u89e6\u53d1\u7c7b\u578b -> \u8bbe\u7f6e\u6761\u4ef6 -> \u6309\u4e0b [\u8282\u7701]<\/strong>.
\u8bbe\u7f6e\u4e24\u8005\u4e4b\u540e [\u6807\u7b7e\u914d\u7f6e]<\/strong> \u548c [\u89e6\u53d1]<\/strong>\uff0c \u70b9\u51fb [\u8282\u7701]<\/strong>\u3002\u73b0\u5728\u60a8\u5df2\u7ecf\u6210\u529f\u6dfb\u52a0\u6807\u7b7e\u4e86\u3002<\/p>\n\n\n\n

\"\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u89e6\u53d1\u5668\"<\/figure>\n\n\n\n
2). \u5728 GTM \u5de5\u4f5c\u533a\u4e2d\u521b\u5efa<\/h5>\n\n\n\n

\u6253\u5f00 [\u89e6\u53d1\u5668]<\/strong> \u83dc\u5355\uff0c\u7136\u540e\u70b9\u51fb [\u65b0\u7684]<\/strong> \u521b\u5efa\u89e6\u53d1\u5668\u3002\u63a5\u4e0b\u6765\u7684\u6b65\u9aa4\u4e0e\u4e0a\u9762\u76f8\u540c\u3002<\/p>\n\n\n\n

\"\u521b\u5efa\u89e6\u53d1\u5668\"<\/figure>\n\n\n\n

\u63d0\u793a\uff1a\u5982\u679c\u60a8\u5e0c\u671b\u89e6\u53d1\u5668\u4ec5\u5728\u7ffb\u4e66\u4e0a\u53d1\u751f\u4e8b\u4ef6\u65f6\u89e6\u53d1\uff0c\u60a8\u53ef\u4ee5\u6309\u5982\u4e0b\u65b9\u5f0f\u8bbe\u7f6e\u6761\u4ef6\uff1a\u9009\u62e9 [\u4e00\u4e9b xxx]<\/strong> -> [\u9875\u9762\u7f51\u5740]<\/strong> -> [\u5305\u542b\/\u7b49\u4e8e]<\/strong> -> \u8f93\u5165\u60a8\u7684\u56fe\u4e66\u7f51\u5740\u3002\uff08\u89e6\u53d1\u5668\u7c7b\u578b\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u60a8\u7684\u9700\u6c42\u3002\uff09
\u5c4f\u5e55\u622a\u56fe\u662f\u9009\u62e9\u201c\u9875\u9762\u6d4f\u89c8\u91cf\u201d\u4f5c\u4e3a\u89e6\u53d1\u7c7b\u578b\u7684\u793a\u4f8b\u3002<\/p>\n\n\n\n

\"\u521b\u5efa\u89e6\u53d1\u5668-1\"<\/figure>\n\n\n\n

3. \u9a8c\u8bc1\u6807\u7b7e\u662f\u5426\u6309\u9884\u671f\u8fd0\u884c<\/h2>\n\n\n\n

\u70b9\u51fb [\u9884\u89c8]<\/strong> -> \u8f93\u5165\u4e0e\u5bb9\u5668\u8fde\u63a5\u7684 URL -> \u5355\u51fb [\u8fde\u63a5]<\/strong>.<\/p>\n\n\n\n

\"\u9a8c\u8bc1\u6807\u7b7e-1\"<\/figure>\n\n\n\n
\"\u9a8c\u8bc1\u6807\u7b7e-2\"<\/figure>\n\n\n\n

\u6210\u529f\u89e6\u53d1\u7684\u6807\u7b7e\u548c\u672a\u89e6\u53d1\u7684\u6807\u7b7e\u5c06\u5217\u5728\u8be5\u9875\u9762\u4e0a\u3002<\/p>\n\n\n\n

\"\u6807\u7b7e\u9a8c\u8bc1\u6548\u679c\"<\/figure>\n\n\n\n

\u5982\u679c\u60a8\u7684\u6807\u7b7e\u6ca1\u6709\u89e6\u53d1\uff0c\u8bf7\u5728\u5de6\u4fa7\u8fb9\u680f\u4e2d\u9009\u62e9\u4e0e\u60a8\u7684\u6807\u7b7e\u89e6\u53d1\u5668\u5bf9\u5e94\u7684\u4e8b\u4ef6\uff0c\u5c55\u5f00 [\u672a\u89e6\u53d1\u6807\u7b7e]<\/strong>\uff0c\u5e76\u627e\u5230\u60a8\u7684\u6807\u7b7e\u6765\u68c0\u67e5\u539f\u56e0\u5e76\u89e3\u51b3\u95ee\u9898\u3002<\/p>\n\n\n\n

\"\u68c0\u67e5\u672a\u88ab\u89e3\u96c7\u7684\u539f\u56e0\"<\/figure>\n\n\n\n

4. \u53d1\u5e03\u6807\u7b7e<\/h2>\n\n\n\n

\u68c0\u67e5\u5bb9\u5668\u548c\u6807\u7b7e\u662f\u5426\u6309\u9884\u671f\u5de5\u4f5c\u540e\uff0c\u5355\u51fb [\u63d0\u4ea4]<\/strong> -> \u8f93\u5165 [\u7248\u672c\u540d\u79f0]<\/strong> \u548c \u3010\u7248\u672c\u8bf4\u660e\u3011<\/strong> \u6839\u636e\u9700\u8981 -> \u70b9\u51fb [\u53d1\u5e03]<\/strong>.
\u73b0\u5728\u60a8\u7684\u6807\u7b7e\u5df2\u53d1\u5e03\u5e76\u5c06\u5728\u60a8\u7684\u9875\u9762\u4e0a\u663e\u793a\u60a8\u6307\u5b9a\u7684\u6d88\u606f\u3002<\/p>\n\n\n\n

\"\u53d1\u5e03\u4f60\u7684\u6807\u7b7e\"<\/figure>\n\n\n\n

\u5bf9\u4e8e\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u7684\u5176\u4ed6\u6807\u7b7e\u548c\u89e6\u53d1\u5668\u7c7b\u578b\uff0c\u8bf7\u53c2\u9605 \u6807\u7b7e\u7ba1\u7406\u5668\u5e2e\u52a9<\/a> -> Google Tag Manager \u6307\u5357<\/a>.
\u6709\u5173\u4e0e Google Analytics 4 \u548c Google Ads \u96c6\u6210\u7684\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605 https:\/\/support.google.com\/tagmanager\/topic\/6333310?hl=en&ref_topic=3002579<\/a>, https:\/\/support.google.com\/tagmanager\/topic\/6334091?hl=en&ref_topic=3002579<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google Tag Manager (GTM) \u662f Google \u63d0\u4f9b\u7684\u4e00\u6b3e\u591a\u529f\u80fd\u5de5\u5177\uff0c\u53ef\u7b80\u5316\u5728\u7f51\u7ad9\u6216\u79fb\u52a8\u5e94\u7528\u4e0a\u7ba1\u7406\u6807\u7b7e\u6216\u4ee3\u7801\u7247\u6bb5\u7684\u8fc7\u7a0b\uff0c\u800c\u65e0\u9700\u76f4\u63a5\u7f16\u8f91\u7f51\u7ad9\u7684\u4ee3\u7801\u3002\u901a\u8fc7\u4f7f\u7528 Google Tag Manager\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u7ba1\u7406\u548c\u90e8\u7f72\u5206\u6790\u5de5\u5177\u3001\u5e7f\u544a\u8ddf\u8e2a\u4ee3\u7801\u3001\u8425\u9500\u4ee3\u7801\u7b49\u3002\u258e\u6ce8\u610f\uff1a[\u2026]<\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[80],"doc_tag":[],"class_list":["post-6905","docs","type-docs","status-publish","hentry","doc_category-design-settings"],"year_month":"2026-04","word_count":794,"total_views":"10449","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Andy","author_nicename":"andy","author_url":"https:\/\/cms.flippagemaker.com\/zh_cn\/author\/andy\/"},"doc_category_info":[{"term_name":"Design Settings","term_url":"https:\/\/cms.flippagemaker.com\/zh_cn\/docs-category\/design-settings\/"}],"doc_tag_info":[],"yoast_head":"\nGTM Integration on FlipHTM5 - cmsflipbook-help\u6682\u7528\u6d4b\u8bd5<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GTM Integration on FlipHTM5 - cmsflipbook-help\u6682\u7528\u6d4b\u8bd5\" \/>\n<meta property=\"og:description\" content=\"Google Tag Manager (GTM) is a versatile tool offered by Google that simplifies the process of managing tags, or snippets of code, on your website or mobile app without directly editing your site’s code. 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