{"id":6905,"date":"2024-03-22T10:48:53","date_gmt":"2024-03-22T02:48:53","guid":{"rendered":"https:\/\/help.fliphtml5.com\/?post_type=docs&p=6905"},"modified":"2024-03-25T09:48:02","modified_gmt":"2024-03-25T01:48:02","password":"","slug":"gtm-integration-on-fliphtm5","status":"publish","type":"docs","link":"https:\/\/cms.flippagemaker.com\/zh_tw\/docs\/gtm-integration-on-fliphtm5\/","title":{"rendered":"FlipHTM5 \u4e0a\u7684 GTM \u96c6\u6210"},"content":{"rendered":"

Google \u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7ba1\u7406\u54e1 (GTM) \u662f Google \u63d0\u4f9b\u7684\u591a\u529f\u80fd\u5de5\u5177\uff0c\u53ef\u7c21\u5316\u5728\u60a8\u7684\u7db2\u7ad9\u6216\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u4e0a\u7ba1\u7406\u6a19\u7c64\u6216\u7a0b\u5f0f\u78bc\u7247\u6bb5\u7684\u904e\u7a0b\uff0c\u800c\u7121\u9700\u76f4\u63a5\u7de8\u8f2f\u60a8\u7db2\u7ad9\u7684\u7a0b\u5f0f\u78bc\u3002\u900f\u904e\u4f7f\u7528 Google \u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7ba1\u7406\u5668\uff0c\u60a8\u53ef\u4ee5\u8f15\u9b06\u7ba1\u7406\u548c\u90e8\u7f72\u5206\u6790\u5de5\u5177\u3001\u5ee3\u544a\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u3001\u884c\u92b7\u7a0b\u5f0f\u78bc\u7b49\u3002<\/p>\n\n\n\n

\u258e\u7b46\u8a18\uff1a <\/strong> Google \u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7ba1\u7406\u5668\u6574\u5408\u53ef\u7528\u65bc FlipHTML5 \u7684 Pro \u53ca\u4ee5\u4e0a\u7248\u672c\u8a08\u756b\u3002<\/p>\n\n\n\n

1. \u5c07\u60a8\u7684\u7ffb\u9801\u66f8\u8207 GTM \u9023\u63a5<\/h2>\n\n\n\n

1.1 \u5efa\u7acbGTM\u5e33\u6236\u548c\u5bb9\u5668\u3002<\/h3>\n\n\n\n

A\u3002\u5982\u679c\u60a8\u9084\u6c92\u6709\u5efa\u7acb GTM \u5e33\u6236\u3002<\/h4>\n\n\n\n

1\uff09\u3002\u767b\u5165 Google \u8ffd\u8e64\u4ee3\u78bc\u7ba1\u7406\u5668<\/h5>\n\n\n\n

\u8a2a\u554f tagmanager.google.com<\/a>\uff0c\u7136\u5f8c\u4f7f\u7528\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\/\u96fb\u8a71\u767b\u5165 Google \u8ffd\u8e64\u4ee3\u78bc\u7ba1\u7406\u5668\u3002<\/p>\n\n\n\n

\"\u767b\u5165\u60a8\u7684<\/figure>\n\n\n\n
2\uff09\u3002\u5efa\u7acb\u5e33\u6236\u548c\u5bb9\u5668<\/h5>\n\n\n\n

\u767b\u5165\u5f8c\uff0c\u9ede\u64ca [\u5efa\u7acb\u5e33\u6236]<\/strong>.<\/p>\n\n\n\n

\"\u9ede\u64ca\u5efa\u7acb\u5e33\u6236\"<\/figure>\n\n\n\n

\u8f38\u5165\u60a8\u7684 [\u5e33\u865f\u540d\u7a31]<\/strong> -> \u8f38\u5165 [\u5bb9\u5668\u540d\u7a31]<\/strong> -> \u9078\u64c7\u76ee\u6a19\u5e73\u53f0\u70ba [\u7db2\u9801]<\/strong> -> \u9ede\u64ca [\u5275\u9020]<\/strong><\/p>\n\n\n\n

\"\u5efa\u7acb\u5e33\u6236\u548c\u5bb9\u5668\"<\/figure>\n\n\n\n

\u9078\u64c7 [\u6211\u4e5f\u63a5\u53d7 GDPR \u8981\u6c42\u7684\u8cc7\u6599\u8655\u7406\u689d\u6b3e]<\/strong> -> [\u662f\u7684]<\/strong><\/p>\n\n\n\n

\"\u9078\u64c7\u670d\u52d9\u689d\u6b3e\u5354\u8b70\"<\/figure>\n\n\n\n

b.\u5982\u679c\u60a8\u5df2\u7d93\u6709 Google \u8ffd\u8e64\u4ee3\u78bc\u7ba1\u7406\u5668\u5e33\u6236\u3002<\/h4>\n\n\n\n

GTM \u5141\u8a31\u4e00\u500b GTM \u5e33\u6236\u4e0a\u6709\u591a\u500b GTM \u5bb9\u5668\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u5c08\u9580\u70ba\u60a8\u7684\u6d3b\u9801\u7c3f\u5efa\u7acb\u4e00\u500b\u65b0\u5bb9\u5668\u3002
\u53bb\u4f60\u7684 \u5e33\u6236\u9801\u9762<\/a> -> \u9ede\u9078\u5782\u76f4\u7701\u7565\u865f \u22ee -> \u9ede\u9078 [\u5efa\u7acb\u5bb9\u5668]<\/strong><\/p>\n\n\n\n

\"\u5efa\u7acb\u5bb9\u56681\"<\/figure>\n\n\n\n

\u5728\u5efa\u7acb\u9801\u9762\u8f38\u5165 [\u5bb9\u5668\u540d\u7a31]<\/strong> -> \u9078\u64c7\u76ee\u6a19\u5e73\u53f0\u70ba [\u7db2\u9801]<\/strong> -> \u9ede\u64ca [\u5275\u9020]<\/strong><\/p>\n\n\n\n

\"\u5efa\u7acb\u5bb9\u56682\"<\/figure>\n\n\n\n

1.2 \u8907\u88fd\u5bb9\u5668ID<\/h3>\n\n\n\n
\"\u8907\u88fd\u5bb9\u5668<\/figure>\n\n\n\n

1.3 \u8cbc\u4e0a\u5bb9\u5668ID<\/h3>\n\n\n\n

\u767b\u5165\u60a8\u7684 FlipHTML5 \u5e33\u6236\u5f8c\uff0c\u5728\u51fa\u7248\u7269\u4e0a\u9078\u64c7\u4e00\u672c\u66f8\uff0c\u7136\u5f8c\u6309\u4e00\u4e0b [\u5b9a\u5236]<\/strong> \u9032\u5165 \u81ea\u5b9a\u7fa9\u754c\u9762<\/a>.<\/p>\n\n\n\n

\"\u9032\u5165\u5ba2\u88fd\u5316\u4ecb\u9762\"<\/figure>\n\n\n\n

\u5728\u81ea\u8a02\u4ecb\u9762\u4e2d\uff0c\u6309\u4e00\u4e0b [\u5b9a\u5236]<\/strong> -> [\u8a2d\u8a08]<\/strong> -> [\u57fa\u672c\u8a2d\u7f6e]<\/strong> -> [\u5e38\u898f\u8a2d\u5b9a]<\/strong> -> \u8cbc\u4e0a GTM \u5bb9\u5668 ID<\/p>\n\n\n\n

\"\u8cbc\u4e0a<\/figure>\n\n\n\n

1.4 \u6aa2\u67e5\u662f\u5426\u6709\u6548<\/h3>\n\n\n\n

\u8907\u88fd\u6d3b\u9801\u7c3f\u7684\u9023\u7d50\u4e26\u8fd4\u56de GTM \u5bb9\u5668\u3002\u9ede\u9078 [\u9810\u89bd]<\/strong> \u5728\u9801\u9762\u53f3\u4e0a\u89d2\uff0c\u5c07\u6d3b\u9801\u7c3f\u9023\u7d50\u8cbc\u5230\u4e0b\u4e00\u500b\u5c0d\u8a71\u6846\u4e2d\uff0c\u7136\u5f8c\u6309 [\u9023\u7d50]<\/strong>.<\/p>\n\n\n\n

\"\u6aa2\u67e5\u662f\u5426\u6709\u6548-1\"<\/figure>\n\n\n\n
\"\u6aa2\u67e5\u662f\u5426\u6709\u6548-2\"<\/figure>\n\n\n\n

A\u3002\u9023\u7dda\u6210\u529f<\/h4>\n\n\n\n

\u5c07\u51fa\u73fe\u4e00\u500b\u5c0d\u8a71\u6846\uff0c\u986f\u793a\u201c\u5df2\u9023\u63a5\uff01\u201d\u5728\u7576\u524d\u9801\u9762\u4e0a\u3002\u9ede\u9078 [\u7e7c\u7e8c]<\/strong>\u3002\u60a8\u5c07\u5728\u5de6\u5074\u908a\u6b04\u4e2d\u770b\u5230\u66f8\u7c4d\u93c8\u63a5\uff0c\u4ee5\u53ca\u60a8\u5275\u5efa\u7684\u4e8b\u4ef6\uff08\u5982\u679c\u6709\uff09\uff0c\u9019\u8868\u660e GTM \u5bb9\u5668\u5df2\u5728\u60a8\u7684\u9801\u9762\u4e0a\u6210\u529f\u5be6\u73fe\u3002<\/p>\n\n\n\n

\"\u9023\u7d50\u6210\u529f-1\"<\/figure>\n\n\n\n
\"\u6210\u529f\u9023\u7dda-2\"<\/figure>\n\n\n\n

b.\u9023\u7dda\u5931\u6557<\/h4>\n\n\n\n

\u5982\u679c\u5bb9\u5668 ID \u5c1a\u672a\u65b0\u589e\u81f3\u6d3b\u9801\u7c3f\u4e2d\uff0c\u5de6\u5074\u908a\u6b04\u5c07\u986f\u793a\u60a8\u7684\u9023\u7d50\u5df2\u88ab\u522e\u6389\u3002<\/p>\n\n\n\n

\"\u9023\u7dda\u5931\u6557\"<\/figure>\n\n\n\n

2. \u65b0\u589e\u4e26\u89f8\u767c\u6a19\u7c64<\/h2>\n\n\n\n

\u5c07\u7ffb\u9801\u66f8\u8207 GTM \u5bb9\u5668\u9023\u63a5\u5f8c\uff0c\u60a8\u53ef\u4ee5\u65b0\u589e\u4e26\u89f8\u767c\u6a19\u7c64\uff0c\u4ee5\u6839\u64da\u53d7\u773e\u89f8\u767c\u7684\u4e8b\u4ef6\u8a2d\u5b9a\u4e00\u4e9b\u64cd\u4f5c\u3002<\/p>\n\n\n\n

2.1 \u5efa\u7acb\u65b0\u6a19\u7c64<\/h3>\n\n\n\n

\u5728\u4f60\u7684 [\u5de5\u4f5c\u7a7a\u9593]<\/strong>\uff0c \u6253\u958b [\u6a19\u7c64]<\/strong> \u9078\u55ae\uff0c\u7136\u5f8c\u55ae\u64ca [\u65b0\u7684]<\/strong> \u5efa\u7acb\u6a19\u7c64\u3002<\/p>\n\n\n\n

\"\u5efa\u7acb\u65b0\u6a19\u7c64<\/figure>\n\n\n\n

A\u3002\u9078\u64c7\u6a19\u7c64\u985e\u578b<\/h4>\n\n\n\n

\u5728\u5f9e\u53f3\u5074\u9996\u5148\u5f48\u51fa\u7684\u8996\u7a97\u4e2d\u547d\u540d\u60a8\u7684\u6a19\u7c64\u3002\u9ede\u9078 [\u6a19\u7c64\u914d\u7f6e]<\/strong> \u6846\u4e26\u5728\u6e05\u55ae\u4e2d\u9078\u64c7\u6a19\u7c64\u985e\u578b\u3002<\/p>\n\n\n\n

\u60a8\u53ef\u4ee5\u6839\u64da\u60a8\u7684\u8981\u6c42\u5f9e Google \u548c\u7b2c\u4e09\u65b9\u9078\u64c7\u73fe\u6210\u7684\u6a19\u7c64\u7bc4\u672c\u3002\u5982\u679c\u6c92\u6709\u9069\u5408\u60a8\u9700\u6c42\u7684\u53ef\u7528\u6a19\u7c64\u6a21\u677f\uff0c\u60a8\u53ef\u4ee5\u5efa\u7acb\u81ea\u8a02\u6a19\u7c64\uff0c\u4f8b\u5982 HTML \u6216\u5716\u7247\u6a19\u7c64\u3002<\/p>\n\n\n\n

\"\u5efa\u7acb\u65b0\u6a19\u7c64<\/figure>\n\n\n\n

b.\u5efa\u7acb\u89f8\u767c\u5668<\/h4>\n\n\n\n

1\uff09\u3002\u76f4\u63a5\u5728\u6a19\u7c64\u5275\u5efa\u9801\u9762\u5275\u5efa<\/h5>\n\n\n\n

\u9ede\u64ca [\u89f8\u767c]<\/strong> \u6846-> [+]<\/strong> \u7c3d\u540d -> \u547d\u540d\u8a72\u89f8\u767c\u5668 -> \u6309\u4e00\u4e0b [\u89f8\u767c\u914d\u7f6e]<\/strong> \u6846->\u9078\u64c7\u89f8\u767c\u985e\u578b->\u8a2d\u5b9a\u689d\u4ef6->\u6309\u4e0b [\u7bc0\u7701]<\/strong>.
\u5169\u8005\u8a2d\u5b9a\u5f8c [\u6a19\u7c64\u914d\u7f6e]<\/strong> \u548c [\u89f8\u767c]<\/strong>\uff0c \u9ede\u64ca [\u7bc0\u7701]<\/strong>\u3002\u73fe\u5728\u60a8\u5df2\u6210\u529f\u65b0\u589e\u6a19\u7c64\u3002<\/p>\n\n\n\n

\"\u5efa\u7acb\u65b0\u89f8\u767c\u5668\"<\/figure>\n\n\n\n
2\uff09\u3002\u5728\u60a8\u7684 GTM \u5de5\u4f5c\u5340\u4e2d\u5275\u5efa<\/h5>\n\n\n\n

\u6253\u958b [\u89f8\u767c\u5668]<\/strong> \u9078\u55ae\uff0c\u7136\u5f8c\u55ae\u64ca [\u65b0\u7684]<\/strong> \u5efa\u7acb\u89f8\u767c\u5668\u3002\u63a5\u4e0b\u4f86\u7684\u6b65\u9a5f\u8207\u4e0a\u9762\u63d0\u5230\u7684\u76f8\u540c\u3002<\/p>\n\n\n\n

\"\u5efa\u7acb\u89f8\u767c\u5668\"<\/figure>\n\n\n\n

\u63d0\u793a\uff1a\u5982\u679c\u60a8\u5e0c\u671b\u89f8\u767c\u5668\u50c5\u5728\u6d3b\u9801\u7c3f\u4e0a\u767c\u751f\u4e8b\u4ef6\u6642\u89f8\u767c\uff0c\u60a8\u53ef\u4ee5\u5982\u4e0b\u8a2d\u5b9a\u689d\u4ef6\uff1a\u9078\u64c7 [\u4e00\u4e9bxxx]<\/strong> -> [\u9801\u9762\u7db2\u5740]<\/strong> -> [\u5305\u542b\/\u7b49\u65bc]<\/strong> -> \u8f38\u5165\u60a8\u7684\u5716\u66f8\u7db2\u5740\u3002 \uff08\u89f8\u767c\u985e\u578b\u7684\u9078\u64c7\u53d6\u6c7a\u65bc\u60a8\u7684\u9700\u6c42\u3002\uff09
\u87a2\u5e55\u622a\u5716\u662f\u9078\u64c7\u201c\u9801\u9762\u8996\u5716\u201d\u4f5c\u70ba\u89f8\u767c\u5668\u985e\u578b\u7684\u7bc4\u4f8b\u3002<\/p>\n\n\n\n

\"\u5efa\u7acb\u89f8\u767c\u56681\"<\/figure>\n\n\n\n

3. \u9a57\u8b49\u6a19\u7c64\u662f\u5426\u5982\u9810\u671f\u904b\u4f5c<\/h2>\n\n\n\n

\u9ede\u64ca [\u9810\u89bd]<\/strong> -> \u8f38\u5165\u60a8\u8207\u5bb9\u5668\u9023\u63a5\u7684 URL -> \u6309\u4e00\u4e0b [\u9023\u7d50]<\/strong>.<\/p>\n\n\n\n

\"\u9a57\u8b49\u6a19\u7c64<\/figure>\n\n\n\n
\"\u9a57\u8b49\u6a19\u7c642\"<\/figure>\n\n\n\n

\u6210\u529f\u89f8\u767c\u7684\u6a19\u7c64\u548c\u672a\u89f8\u767c\u7684\u6a19\u7c64\u5c07\u5728\u6b64\u9801\u9762\u5217\u51fa\u3002<\/p>\n\n\n\n

\"\u6a19\u7c64\u9a57\u8b49\u6548\u679c\"<\/figure>\n\n\n\n

\u5982\u679c\u60a8\u7684\u6a19\u7c64\u6c92\u6709\u89f8\u767c\uff0c\u8acb\u5728\u5de6\u5074\u908a\u6b04\u4e2d\u9078\u64c7\u8207\u60a8\u7684\u6a19\u7c64\u89f8\u767c\u76f8\u5c0d\u61c9\u7684\u4e8b\u4ef6\uff0c\u5c55\u958b [\u6a19\u7c64\u672a\u88ab\u89e3\u50f1]<\/strong>\uff0c\u7136\u5f8c\u627e\u5230\u60a8\u7684\u6a19\u7c64\u4ee5\u6aa2\u67e5\u539f\u56e0\u4e26\u89e3\u6c7a\u554f\u984c\u3002<\/p>\n\n\n\n

\"\u6aa2\u67e5\u672a\u89e3\u50f1\u539f\u56e0\"<\/figure>\n\n\n\n

4. \u767c\u5e03\u6a19\u7c64<\/h2>\n\n\n\n

\u6aa2\u67e5\u60a8\u7684\u5bb9\u5668\u548c\u6a19\u7c64\u662f\u5426\u6309\u9810\u671f\u5de5\u4f5c\u5f8c\uff0c\u8acb\u6309\u4e00\u4e0b [\u63d0\u4ea4]<\/strong> -> \u8f38\u5165 [\u7248\u672c\u540d\u7a31]<\/strong> \u548c \u3010\u7248\u672c\u8aaa\u660e\u3011<\/strong> \u6839\u64da\u9700\u8981 -> \u9ede\u64ca [\u767c\u5e03]<\/strong>.
\u73fe\u5728\u60a8\u7684\u6a19\u7c64\u5df2\u767c\u5e03\u4e26\u5c07\u5728\u60a8\u7684\u9801\u9762\u4e0a\u986f\u793a\u60a8\u6307\u5b9a\u7684\u8a0a\u606f\u3002<\/p>\n\n\n\n

\"\u767c\u5e03\u60a8\u7684\u6a19\u7c64\"<\/figure>\n\n\n\n

\u5176\u4ed6\u53ef\u8a2d\u5b9a\u7684\u6a19\u7c64\u548c\u89f8\u767c\u985e\u578b\uff0c\u8acb\u53c3\u8003 \u8ffd\u8e64\u4ee3\u78bc\u7ba1\u7406\u5668\u5e6b\u52a9<\/a> -> Google \u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7ba1\u7406\u54e1\u6307\u5357<\/a>.
\u5982\u9700\u8207 Google Analytics 4 \u548c Google Ads \u96c6\u6210\uff0c\u8acb\u53c3\u95b1 https:\/\/support.google.com\/tagmanager\/topic\/6333310?hl=en&ref_topic=3002579<\/a>, https:\/\/support.google.com\/tagmanager\/topic\/6334091?hl=en&ref_topic=3002579<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google \u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7ba1\u7406\u54e1 (GTM) \u662f Google \u63d0\u4f9b\u7684\u591a\u529f\u80fd\u5de5\u5177\uff0c\u5b83\u7c21\u5316\u4e86\u60a8\u5728\u7db2\u7ad9\u6216\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u4e0a\u7ba1\u7406\u7a0b\u5f0f\u78bc\uff08\u5373\u7a0b\u5f0f\u78bc\u7247\u6bb5\uff09\u7684\u6d41\u7a0b\uff0c\u800c\u7121\u9700\u76f4\u63a5\u7de8\u8f2f\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u3002\u4f7f\u7528 Google \u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7ba1\u7406\u5668\uff0c\u60a8\u53ef\u4ee5\u8f15\u9b06\u7ba1\u7406\u548c\u90e8\u7f72\u5206\u6790\u5de5\u5177\u3001\u5ee3\u544a\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u3001\u884c\u92b7\u7a0b\u5f0f\u78bc\u7b49\u3002 \u258e\u6ce8\u610f\uff1a[\u2026]<\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[80],"doc_tag":[],"class_list":["post-6905","docs","type-docs","status-publish","hentry","doc_category-design-settings"],"year_month":"2026-04","word_count":794,"total_views":"10408","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Andy","author_nicename":"andy","author_url":"https:\/\/cms.flippagemaker.com\/zh_tw\/author\/andy\/"},"doc_category_info":[{"term_name":"Design Settings","term_url":"https:\/\/cms.flippagemaker.com\/zh_tw\/docs-category\/design-settings\/"}],"doc_tag_info":[],"yoast_head":"\nGTM Integration on FlipHTM5 - cmsflipbook-help\u6682\u7528\u6d4b\u8bd5<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GTM Integration on FlipHTM5 - cmsflipbook-help\u6682\u7528\u6d4b\u8bd5\" \/>\n<meta property=\"og:description\" content=\"Google Tag Manager (GTM) is a versatile tool offered by Google that simplifies the process of managing tags, or snippets of code, on your website or mobile app without directly editing your site’s code. 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